Kathy A

Marketing Director

iGaming Business • Freelance

Oct 2022 - Present • 3 yrs 11 mos

• Launched a redesigned website integrating Bitcoin payments, achieving a 200% increase in the forecast goal within 90 days. • Successfully launched two cryptocurrency-based iGaming products, rapidly scaling to 2,000 users within six days for a new gaming platform and establishing a new cryptocurrency wallet. • Boosted website traffic by 50% via an SEO-driven content strategy, enhancing brand visibility and lead generation. • Managed a $750k annual Facebook advertising budget, utilizing A/B testing to optimize ad performance, thereby increasing sales and brand awareness. • Analyzed monthly data to maximize ROI from a $1.35 million marketing budget, fostering business growth. • Enhanced content weekly for SEO and social media based on performance metrics, increasing engagement by 25% and driving brand awareness. • Expanded brand reach and customer engagement by 50% through the introduction of three new social media marketing channels with a minimal budget. • Developed email marketing programs using user-generated content through market research and competitor analysis, doubling lead generation. • Collaborated with cross-functional teams to execute marketing strategies, ensuring compliance and strategic alignment, and driving sales across all channels.

Marketing Director, CPG

SALES • Full time

Jan 2013 - Sep 2024 • 11 yrs 8 mos

• Balanced multiple roles, including oversight of corporate purchasing, marketing, operations and vendor relations. • Spearheaded a shopper marketing continuity program increasing in-store conversion by 15% and AOV by $20. • Worked with a broad group of CPG brands to develop customized annual plans leveraging our mutual resources to increase foot traffic, engagement and sales lift. • Amplified storytelling using customer segmentation models aligned explicitly with business needs, thus increasing reach and engagement 20x. • Restructured the vendor co-op program to create compelling shopper marketing promotions in all departments. I grew the program from less than $50k to almost $500k. • Launched and led a loyalty program generating $350k in incremental revenue in the first year. • Responsible for eCommerce revenue growth using paid media, digital merchandising, search, content and promotions. • Researched new trends, technology, promotions and monitored key competitors’ activities. • Streamlined promotion processes by creating SOPs and quality reports. • Created private brand category plans – new items, supplier recommendations and marketing plans • Grew private brand penetration by 47% in two years by optimizing the go-to- market plans for the relaunch. • Developed and launched a new private brand CBD line for in-store, online and Amazon channels.