
Kawsar
Content and Social Media Strategist
Competenze

Consulta i miei servizi

Portfolio
Esperienza lavorativa
Social Media Manager & Content Strategist
Daraz • Full time
Jun 2025 - Nov 2025 • 5 mos
As the Social Media Manager & Content Strategist for Daraz, I was responsible for planning and executing social media strategies that supported the brand's marketing campaigns, strengthened customer engagement, and reinforced a consistent digital presence across multiple platforms. My role focused on creating data-driven content strategies, managing campaign execution, and developing visually compelling content that aligned with business objectives and customer interests. Key Responsibilities & Achievements: 1. Developed platform-specific social media strategies aligned with marketing objectives and customer engagement goals. 2. Planned and managed monthly content calendars to maintain a consistent publishing schedule across Facebook, Instagram, LinkedIn, and other relevant platforms. 3. Designed 50+ branded social media creatives while ensuring consistency with Daraz's visual identity and campaign guidelines. 4. Conducted competitor analysis and audience research to identify emerging trends, optimize content performance, and strengthen market positioning. 5. Built strategic content pillars that balanced promotional campaigns, educational content, seasonal events, and brand-awareness initiatives. 6. Supported major sales campaigns, product launches, and promotional events with conversion-focused social media content and creative assets. 7. Maintained a consistent brand voice and visual identity across all social media channels, ensuring a unified customer experience. 8. Monitored campaign performance and engagement metrics, using data-driven insights to optimize future content strategies. 9. Streamlined content planning and collaboration workflows, improving efficiency and ensuring timely campaign execution. 10. Contributed to strengthening Daraz's digital presence through strategic storytelling, creative campaign development, and customer-focused content designed to support brand growth and business objectives.