Sunday

HubSpot Solutions Architect

HubSpot • Freelance

Nov 2021 - Present • 4 yrs 9 mos

Architected enterprise-grade HubSpot environments (Marketing, Sales, Service, Operations Hubs) supporting 50k+ contacts and a $20M+ sales pipeline. Engineered custom bi-directional integrations between HubSpot and ERP/CRM platforms (Salesforce, NetSuite) using REST APIs, Webhooks, and JavaScript (Operations Hub). Designed custom CRM data models using Custom Objects, HubDB, and automated lifecycle rules, accelerating lead-to-opportunity velocity by 25%. Conducted system audits to consolidate redundant SaaS tools, optimizing operational tech spend by 18%. Built multi-touch revenue attribution models and executive dashboards tracking CAC, LTV, and pipeline conversion metrics. Authored technical architecture blueprints and trained 50+ cross-functional users, driving 95% platform adoption.

Senior Monday.com Consultant

monday.com • Freelance

May 2020 - Present • 6 yrs 3 mos

Architected scalable monday.com Enterprise work operating systems (Work OS) across HR, Sales, and Operations for a 500+ employee organization. Engineered custom bi-directional syncs between monday.com and core tech stacks (Salesforce, Jira, Hubspot, NetSuite) via GraphQL API, Webhooks, and Make/Workato. Built advanced multi-board architectures using Workflows, mirrored columns, custom dashboards, and high-volume automation recipes to streamline enterprise project delivery. Standardized cross-departmental data models and portfolio reporting, giving executive leadership real-time visibility into strategic KPIs, resource allocation, and revenue pipeline. Reduced manual data entry by 40% through custom column formulas, automated status transitions, and low-code integrations. Authored technical blueprints, governance frameworks, and user SOPs, achieving 95%+ platform adoption across all business units.