kazuya
Ecommerce Data Automation Expert
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Director of E-commerce Operations & Product Planning
Freelance Web Designer • Full time
Oct 2022 - Present • 3 yrs 9 mos
Director of E-commerce Operations & Product Planning. I spearhead the business lifecycle of a premium artisanal leather goods and silver accessories brand, seamlessly bridging traditional craftsmanship, advanced web development, and cutting-edge data automation. By commanding both high-level creative direction and complex technical backend infrastructures, I build optimized, scaling e-commerce ecosystems. Key Areas of Expertise & Impact: 1. Product Planning & Strategy - Directed end-to-end development for premium goods, specializing in traditional Silver 925 lost-wax casting and leather tanning. - Partnered with elite tanneries to engineer bespoke, highly durable custom leathers. - Established collaborative product pipelines with renowned silver jewelry brands to capture niche global markets. 2. Shopify Architecture & Customization - Optimized storefronts on Shopify, enforcing a modern, sophisticated aesthetic across digital assets. - Programmed custom solutions using Shopify Liquid code to eliminate theme anomalies and errors. - Integrated platform data architectures with Google Merchant Center to maximize visibility. 3. Marketing Data Automation (GAS / GA4 / Google Ads) - Developed robust Google Apps Script (GAS) engines to completely automate multi-channel operations. - Programmed pipelines to extract metrics from GA4 and Google Ads into Google Sheets for real-time ROAS calculations. - Configured automated daily sales reporting workflows via Shopify Flow to deliver formatted summary emails. By eliminating 90%+ of manual tasks, I drive data-backed commercial growth while scaling operations efficiently.