Keanu Fischell

Head of Performance

HAPPY MONDAYS

Jan 2023 - Present • 3 yrs 4 mos

We Help Brands Squeeze More Juice Out of Their Google Ads Investment ● Trusted With $16M in Ad spend in 2024 ● $60M in Revenue for My Clients in 2024

Paid Search Expert Freelancer

Self Employed

Apr 2021 - Present • 5 yrs 1 mo

● Put simply: I help Google advertisers get more profit/revenue from their advertising spend. ● $42M delivered for my clients in 2022

Projects

Google

Mar 2019 - Apr 2021 • 2 yrs 1 mo

Project Lead: ● Led project to increase 'Smart Bidding' adoption by X% across the UK Scaled Program ($XXXm/qtr), to sustain growth for Google and its advertisers. ● Developed, communicated and effectively executed an activation strategy to over +45 sales reps and 5 managers which resulted in an XX% increase in adoption of 'Smart Bidding' ($XXm) ● Delivered a compelling presentation at Google's 'Smart Solutions Event' in London, which resulted in an XXX% increase in adoption for attendees. Training Facilitator: ● Amongst highest rated "Sales Mastery" facilitators in EMEA (Feedback Rating: 4.9/5, 60+ classes) ● Championed the launch of Google's new internal CRM system, bridging the gap between product teams and sellers. (Highest rated training globally with 95% Satisfaction Score) Sales Coach: ● With a passion for learning & development, I became a sales coach (working 1-to-1) for reps to enable them to become better sellers through listening and giving developmental feedback (Recommendation Below)