Kelly O

Owner

Orange • Lavoratore autonomo

Dec 2023 - Present • 2 yrs 6 mos

- Website Management & Operations: Create, maintain, and optimize the online store (e.g., Shopify, WooCommerce, Squarespace) to ensure high performance, mobile responsiveness, and a smooth checkout process. - Merchandising & Product Management: Own the product catalog, including updating product images, writing compelling product descriptions, setting pricing strategies, and managing inventory levels. - Digital Marketing & Growth: Develop and execute marketing campaigns, including SEO (Search Engine Optimization), SEM/PPC ads, email marketing, social media management, and content creation to drive traffic. - Data Analysis & Strategy: Analyze website metrics (Google Analytics) and financial data to track KPIs (ROI, Conversion Rates, Average Order Value), using insights to inform business decisions. - Customer Experience & Support: Oversee customer service, managing inquiries, returns, and exchanges to build brand loyalty. - Logistics & Supply Chain: Coordinate with suppliers and logistics partners to ensure timely inventory replenishment and efficient order fulfillment.

Political Consultant / Marketing + PR

POLITICO • Lavoratore autonomo

Aug 2018 - Present • 7 yrs 10 mos

-Manage and execute marketing, branding, and media strategies for startups in various fields, including software development, cybersecurity, athletic teams, and healthcare organizations. -Develop or redesign brand strategy, along with social media, promotional materials, website design, and fundraising events for political candidates. Clients included District Attorneys, State Assemblymembers, State Senators, and other city candidates. -Invent and lead marketing and public relations strategies and compelling media pitches for clients such as eBay B2B Category, See Jane Work, Office Depot, and Edible Silicon Valley. -Define the company brand and promote the company and stakeholders, like Executive Management, by coordinating speaking engagements, pitching feature articles, and scheduling interviews. -Manage a team of designers, web developers, and copywriters as the agency grows and builds clientele. -Engage in marketing and PR initiatives, including product placement, copywriting, trade shows, and packaging design, and hire and manage KOPR employees for larger projects. -Added additional functionality for clients to make them more marketable as an expert in their field and doubled both endorsements and overall donations. -Collaborate with KOPR contractors on site for SEO, comprehensive outreach to local decision makers for campaign support, provide media training to clients, and assist fundraisers.

Global Category Manager

Google • Full time

Jan 2015 - Apr 2018 • 3 yrs 3 mos

- Collaborated cross-functionally with 25 countries in Europe, Asia, and India to launch and merchandise Google's Smart Home category for the Google Store. - Successfully led and launched the Global Launch of Google Home, Google Wi-Fi, Chromecast Ultra, Chromecast, Chromecast Audio, Nest Products, and all other Smart Home OEMs, including Phillips and WeMo for all countries on time, passing through all legal and technical hurdles which were unique to each. - Managed and site merchandised all the Google Store's Streaming and Smart Home product categories. - Drove featured products and promotions for focal store pages and emails tailored to each country's site. - Partnered with cross-functional teams daily, including Engineering, Product, Sales, Store Operations, Analytics, Creative, and Legal, to coordinate and communicate everyone's priorities. - Analyzed sales metrics to optimize the online shopping experience and added features such as videos, 'works with' to product upsell and offer competitive pricing than a big box store, increasing conversion rates by 414%. - Collaborated with the analytics team to better communicate the data, making it more actionable in website design, product promotions, and communications.