Kenneth A

Brand Identity and Brand Kit Designer

Elevare Finance Co. • Freelance

Mar 2025 - Jul 2025 • 4 mos

I worked with Elevare Finance Co. as a Brand Identity Designer, helping the company establish a strong, professional, and trustworthy visual identity in the competitive financial services industry. My role focused on designing a complete brand kit, brand guidelines, and visual identity assets to ensure consistency across all client-facing and internal materials. Challenges the Company Was Facing • Brand visuals were inconsistent across digital and print platforms • Lack of a professional brand kit and style guide • Marketing and client materials were visually uncoordinated • Logos and visual elements did not reflect trust and credibility • Difficulty communicating the company’s financial expertise visually What I Did • I designed a comprehensive brand kit including logo, typography, color palette, and brand assets • I created brand guidelines for consistent application across presentations, websites, and marketing collateral • I optimized all visual elements to communicate trust, professionalism, and financial expertise • I developed reusable templates for reports, presentations, and social media • I worked closely with the marketing team to ensure all branding was aligned with the company’s mission and target audience Outcome / Results • Elevare Finance Co. received a professional, cohesive, and trustworthy brand identity • Marketing and client materials became consistent, visually appealing, and aligned with brand values • The brand’s visual identity helped increase client confidence and engagement • Reusable templates reduced future design time and ensured brand consistency • Overall, the company strengthened its market credibility and professional image.

Brand Identity and Brand Kit Designer

Brandova J.C

Mar 2025 - Jun 2025 • 3 mos

I worked with Brandova J.C as a Brand Identity Designer, helping startups and small businesses establish strong, consistent, and visually appealing brand identities. My role focused on creating complete brand kits, brand guidelines, and visual identity systems that gave companies a professional and cohesive look across all platforms. Challenges the Company Was Facing • Clients had inconsistent branding across different platforms • Lack of professional brand guidelines or style guides • Logos and color schemes were not optimized for digital and print use • Businesses struggled to communicate their brand personality visually • Visual identity assets were disorganized and hard to reuse What I Did • I designed complete brand kits including logos, color palettes, typography, and brand assets • I created brand guidelines and style guides for consistent application across all channels • I optimized logos and visuals for digital, print, and social media • I collaborated with clients to define brand tone, voice, and personality visually • I delivered reusable assets and templates to help clients maintain brand consistency Outcome / Results • Clients received professional and cohesive brand identities • Brand consistency improved across websites, social media, and marketing materials • Businesses were able to communicate their brand story clearly and effectively • Reusable templates and guidelines reduced future design time and errors • Overall client satisfaction and brand professionalism significantly increased.

Presentation Designer and Pitch Deck Specialist

Northframe Fintech • Freelance

Feb 2025 - Apr 2025 • 2 mos

I worked with Northframe Fintech as a Presentation Designer, helping the company create professional, visually compelling presentations and investor pitch decks that clearly communicated their clients’ business strategies and value propositions. Challenges the Company Was Facing • Presentations lacked professional visual design and consistency • Clients struggled to simplify complex business ideas into clear slides • Slide decks were often text-heavy and hard to follow • Limited use of visual storytelling and data visualization • Inconsistent brand identity applied across slides What I Did • I designed custom PowerPoint presentations and pitch decks for startups and corporate clients • I restructured content into easy-to-follow, visually organized slide layouts • I created infographics, charts, and diagrams to make data more understandable • I developed reusable presentation templates that maintained brand consistency • I improved typography, color palettes, and slide composition for a professional look Outcome / Results • Clients received high-quality, visually engaging presentations • Complex business ideas became clear and persuasive through design • Brand consistency improved across all presentation materials • Investor pitch decks were better received by stakeholders and investors • Northframe Fintech strengthened their reputation for professional presentation services.