Kevin R
Senior Art Director
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Senior Art Director
Key
Sep 2020 - Present • 6 yrs 1 mo
Creative Leadership & Team Management: Direct and mentor a cross-functional team of designers, animators, and external contractors, fostering a high-performance environment to deliver large-scale marketing campaigns for KeyBank Corporate. Omnichannel Brand Stewardship: Serve as a primary architect for the KeyBank brand identity, ensuring consistent and elevated creative application across digital, print, motion graphics, and sponsorship channels. High-Impact Asset Development: Conceptualize and produce premium-level marketing collateral that aligns with KeyBank’s strategic vision, driving brand recognition and engagement. Strategic Production Oversight: Lead end-to-end print and digital production workflows, ensuring all internal and external communications meet the highest standards of quality and brand compliance. Campaign Architectural Lead: Served as the lead creative strategist for KeyBank’s Bicentennial campaign, overseeing the vision, development, and execution of a major multi-platform initiative that celebrated the institution's history and future.