
DANIEL CARTER
Shopify Email Marketing and Retention Strategist
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Shopify Email Marketing and Retention Strategist
Klaviyo • Freelance
Jan 2024 - Present • 2 yrs 6 mos
I help Shopify brands improve customer retention and increase revenue through strategic email marketing systems. I specialize in creating automated email flows, customer segmentation, campaign strategies, and retention-focused marketing plans that turn existing visitors and customers into repeat buyers. My experience includes building and optimizing Shopify email marketing campaigns, setting up abandoned cart recovery, welcome sequences, post-purchase flows, customer win-back campaigns, and promotional email strategies. I focus on improving customer engagement, increasing conversions, and helping ecommerce brands maximize the lifetime value of their customers. Achievements: • Developed retention strategies for Shopify stores to improve repeat purchases • Created automated email flows designed to recover abandoned carts and re-engage customers • Optimized email campaigns for better customer engagement and conversions • Built structured email marketing systems that support long-term ecommerce growth • Helped brands use customer data and segmentation to deliver more personalized marketing experiences