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Keyur S
@keyur_strategy
Marketing Strategy, GTM, ABM for B2B Tech with 20 years intl across F500, SaaS
India
Inglese, Hindi, Gujarati
Chi sono
Marketing and strategy consultant, 20+ years in B2B technology across North America, Singapore, and India. I've led APAC and global marketing for Fortune 500 telecoms and global SaaS firms: market entries that tripled segment revenue, product launches that hit year-one pipeline targets in 5 months, marketing ROI raised from $0.80 to $6.50 per dollar spent, ABM across 100+ named accounts. IIM Calcutta alumnus. I work with founders and marketing leaders who need senior judgment fast: strategy, GTM, ABM, and practical AI adoption in marketing. Direct answers, work you can use the next day.
Competenze
Keyur S
offline •
Consulta i miei servizi
Strategia di business e innovazione
I will review your b2b marketing strategy on a video call
Consulenza marketing
I will build your b2b marketing strategy and 90 day plan
Esperienza lavorativa
Director of Marketing, Asia Pacific
Lumen • Full time
Jun 2024 - Present • 2 yrs 1 mo
All marketing for APAC (India eastwards to the US West Coast; primary markets Singapore, Hong Kong, Australia, Japan): field and events, digital, solutions marketing, PR, comms, analyst relations, marketing operations and AI programmes. Member of the APAC leadership team. Team of 9 across India, Singapore, ANZ and Japan; ~US$1M direct budget. - Grew qualified sales accepted opportunity pipeline by 4x+ in 2 years - Cut opportunity loss rate from 57% to 16% in 18 months - Raised Marketing ROI from $0.80 of pipeline per dollar spent (2024) to $4.00 (2025 and $6.50 (2026) - Restored analyst relations from a standing start. Engaged analysts across Gartner, Forrester and IDC - Took brand and PR from near-invisible to inbound: 41 earned media placements in H1 2026 against a target of 6, spokesperson bench grown from 2 to 8, brand share of voice up from 62 to 73. Won multiple awards raising employer branding - Warmed a dormant ABM book of 100+ named accounts from zero engagement to sustained engagements and inbound funnel.
