Kaushik Farhan

LinkedIn Lead Generation via Sales Navigator

IntelligenceBank • Freelance

Dec 2020 - Dec 2022 • 2 yrs

Project Overview This project focused on generating highly targeted B2B leads through LinkedIn Sales Navigator, with the goal of identifying and delivering accurate decision-maker contact data for outbound sales and LinkedIn outreach campaigns. Scope of Work Used LinkedIn Sales Navigator to identify prospects based on industry, company size, location, seniority level, and job function. Targeted decision-makers including Founders, CEOs, CMOs, CTOs, Sales Directors, HR Managers, and Recruiters. Built clean and segmented lead lists with: First & Last Name Job Title Company Name LinkedIn Profile URL Company Website Verified Business Email Address Direct Phone / Mobile Number (when available) Applied advanced LinkedIn filters and Boolean searches for precise targeting. Enriched and cross-verified data using company websites and external verification tools. Delivered CRM-ready data in Google Sheets / Excel. Quality & Best Practices Ensured high accuracy, consistency, and relevance of all leads. Removed duplicates and outdated profiles. Followed LinkedIn outreach and data compliance best practices. Outcome Delivered a high-quality, outreach-ready LinkedIn decision-maker database. Enabled the client to run effective LinkedIn connection requests, InMail campaigns, and cold email outreach with improved response rates. Skills Applied LinkedIn Lead Generation, LinkedIn Sales Navigator, Prospect List Building, B2B Lead Generation, Decision-Maker Research, Data Enrichment, Sales Prospecting