Khadija S.

Content Specialist | Brand Voice | Copy Writer

AiForAll • Full time

Jan 2025 - Present • 1 yr 9 mos

Copywriter & Brand Voice — AI4ALL Remote • Developed clear, human messaging for AI and business-focused audiences, translating complex technology concepts into accessible communication. • Shaped brand voice and messaging across website, landing pages, email, WhatsApp, and social content to create a consistent customer experience. • Audited existing landing-page and website messaging to identify unclear positioning, communication gaps, and opportunities to improve audience relevance. • Created research-backed content explaining AI adoption, workforce transformation, and business applications without unnecessary technical jargon. • Developed long-form thought leadership and educational content for a B2B audience, balancing strategic business messaging with practical communication. • Adapted core messages for different audiences, channels, and stages of the customer journey while supporting campaigns and lead magnets designed to generate B2B interest.

Blog & Content Writer

ace decor • Freelance

Oct 2024 - Present • 2 yrs

Remote U.K | 2025 • Wrote original, research-driven long-form content designed to educate customers while supporting organic search visibility. • Translated product and industry information into clear, useful content while maintaining readability and brand voice. • Applied SEO principles naturally without compromising the reader experience. • Consistently delivered client-approved content and received 5-star feedback across completed projects.

Content & Brand Messaging Associate

Kaabil School – Empower Your Business with AI Tools & Expertise to Scale Fast • Full time

Jan 2025 - Apr 2026 • 1 yr 3 mos

Remote • Developed strategic content around founder stories, business challenges, and human behavior, turning complex ideas into accessible narratives. • Managed content from research and big-idea development through writing, scheduling, publishing, engagement, and performance analysis. • Developed recurring content frameworks to maintain messaging consistency while adapting stories and formats to different audience needs. • Researched topics and created evidence-informed content designed to build authority, engagement, and trust. • Collaborated on campaign concepts, short-form scripts, thought leadership, and educational content.