Khalid Hassan

Social Media Manager & Content Writer

World AI Group • Full time

Jan 2024 - Present • 2 yrs 4 mos

I am currently working as a Social Media Manager at World AI Group, where I manage social media for more than 20 dental clinics across Canada. My role is not just about posting content, but building a strong and professional online presence that helps each clinic attract and connect with the right patients. I create customized content strategies based on their goals, services, and target audience, then handle the full process from planning to publishing on Instagram and Facebook using Meta Business Suite. Along with managing daily content, I write Reel scripts and engaging captions that are designed to increase reach and interaction. Since I have a background in design, I also guide the designer with clear creative direction, including layout ideas, visual style, and branding consistency. I always make sure the design, message, and strategy align perfectly instead of working separately. I consistently monitor analytics and performance insights to understand what is working and where we can improve. Based on real data, I refine the strategy to increase engagement and strengthen brand positioning. Within the first six months, I helped several key accounts achieve 35 to 60 percent organic engagement growth by focusing on strong branding, clear messaging, and consistent strategy. My main priority is always long term growth, strong brand identity, and measurable results for every client I manage.

Social Media Manager & Content Writer

Digital Gregg • Full time

Jul 2022 - Feb 2023 • 7 mos

As a Social Media Manager, I developed and led complete end-to-end social media strategies for multiple client brands across different industries. My role involved understanding each brand’s goals, target audience, and positioning, then creating strategic content plans designed to increase engagement, visibility, and overall growth. Through structured planning and consistent execution, I successfully increased Instagram and LinkedIn engagement by over 40% by implementing optimized posting schedules, audience-focused content, and performance-based improvements. I managed the full content workflow, including content ideation, calendar planning, scheduling, and publishing using tools such as Buffer and Hootsuite to ensure consistency and efficiency. I also collaborated with cross-functional teams to brainstorm creative campaign ideas that aligned with marketing objectives and brand voice. Regular communication with clients was a key part of my process, where I reviewed content strategies, performance reports, and brand direction to ensure alignment and continuous improvement. By utilizing Facebook Insights and Hootsuite analytics, I closely monitored performance metrics, analyzed audience behavior, and refined content strategies to maximize reach, engagement, and long-term growth. My focus has always been on delivering data-driven results while maintaining strong brand identity and consistent audience engagement.