
John D
Direct Response AI Video Ads, UGC Commercials Growth Funnels
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Esperienza lavorativa
Lead AI Video Director & Performance Ad Strategist
Apex Systems • Lavoratore autonomo
Jan 2024 - Present • 2 yrs 9 mos
Directing end-to-end AI video production and direct-response ad campaigns for DTC e-commerce brands, SaaS startups, and digital marketing agencies. • Engineered 300+ high-converting short-form video ads for TikTok, Meta Reels, and YouTube Shorts using Google Veo, Runway, Kling AI, HeyGen avatars, and ElevenLabs voice synthesis. • Developed multi-hook A/B testing frameworks that reduced client Cost-Per-Acquisition (CPA) by an average of 34% during peak Q4 Black Friday and Cyber Monday campaigns. • Managed full creative workflows from direct-response scriptwriting and storyboard prompting to retention editing and motion graphics in CapCut and Adobe Premiere.