Kristie Keever

Founder & Principal Brand and Marketing Strategist

May 2012 - Present • 14 yrs 3 mos

I built this consultancy around one core belief - that most business problems are actually clarity problems. When founders and entrepreneurs can't grow, it's rarely because they're not working hard enough. It's because something upstream is off. The positioning is unclear. The messaging isn't landing. The strategy is scattered. That's where I come in. I work with founders, entrepreneurs, coaches, consultants, and growing businesses to get clear on their brand positioning, marketing strategy, messaging, and direction, so they can make better decisions and move forward with confidence. My work covers brand positioning, brand strategy, marketing strategy, messaging strategy, go-to-market planning, competitive differentiation, value proposition development, offer positioning, personal brand strategy, authority building, content strategy, audience development, and business growth planning. Clients come from technology, financial services, healthcare, professional services, coaching, consulting, and startups. They typically come to me feeling stuck, overwhelmed, or unclear, and leave with a sharper position, stronger message, and a much clearer path forward. If something in your business feels off but you can't quite name it, that's exactly the kind of problem I help solve.

Independent Brand & Marketing Strategist

Feb 2008 - May 2012 • 4 yrs 3 mos

Before launching my own consultancy and agency, I spent three years working independently with small businesses, startups, entrepreneurs, and professional service providers, helping them get clear on their brand, sharpen their positioning, and develop marketing strategies that actually aligned with their goals. This is where I developed my core approach, starting with the root cause rather than the symptom. Clients would come to me thinking they had a marketing problem. More often than not, the real issue was positioning, messaging, offer structure, or audience alignment. Fixing those first made everything else work better. Work during this period covered brand positioning, brand strategy, competitive differentiation, value proposition development, messaging strategy, go-to-market planning, audience development, content direction, and marketing strategy across technology, professional services, healthcare, financial services, and consumer brands. Working directly with founders and business owners during this period shaped how I think about strategy today - practically, honestly, and always focused on what's going to move the needle rather than what sounds impressive on paper.