Kuldeep Thakur

Digital Marketing Manager

Deftsoft Informatices Pvt Ltd.

Apr 2018 - Aug 2020 • 2 yrs 4 mos

I have led end-to-end client project discussions and executed performance-driven strategies across Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and SEO. My expertise lies in planning, launching, managing, and optimizing paid media campaigns while tracking and reporting on key performance indicators to deliver measurable business outcomes. As a certified Google Ads professional, I help small and growing businesses strengthen their digital presence through advanced, data-led marketing strategies. I specialize in identifying high-intent keywords and developing compelling ad creatives that enable brands to outperform competitors, particularly across Google Search and Shopping campaigns. My approach is centered on maximizing ROI and ROAS through continuous performance monitoring, strategic testing, and ongoing optimization. The objective is always to achieve the highest conversion volume at the most efficient cost. Core Expertise Social Media Advertising (Facebook, Instagram, LinkedIn): Audience research and segmentation Landing page analysis and optimization Strategic CBO and ABO budget allocation Horizontal and vertical scaling strategies Static, dynamic, and responsive creatives Conversion tracking implementation Geo-targeting and location-based campaigns Campaign structuring and bid optimization Google Analytics setup (goals, audiences, tracking) Remarketing audience creation and management Google Ads (Search, Display, Shopping, Performance Max): PPC strategy development and execution Product feed and supplemental feed setup Google Merchant Center issue resolution Keyword, audience, and intent-based targeting Conversion rate optimization (CRO) Budget control and bid strategy management KPI tracking and performance analysis Custom reporting via Looker Studio, Databox, and more High-converting ad copywriting Multichannel campaign planning and execution Ongoing research into PPC and SEM trends Warm regards, Kuldeep Thakur