Kulsuma K

Graphic Designer

Walton • Freelance

Feb 2021 - Feb 2023 • 2 yrs

Role Overview Served as a key member of the in-house creative department, responsible for developing visual assets for Walton’s diverse product lines, including Home Appliances, Mobile, and Electrical segments. Managed the end-to-end design process from conceptualization to final production for both digital and print media. Key Responsibilities & Achievements Integrated Marketing Campaigns: Designed comprehensive visual materials for national marketing campaigns, including billboards, magazine advertisements, and high-impact social media content that reached millions of customers across Bangladesh and international markets. Product Packaging & Branding: Collaborated with the R&D and manufacturing teams to design lucrative product packaging and stickers, ensuring all designs adhered to Walton’s strict brand guidelines while maintaining an edge over competitors. Retail & POS Materials: Developed eye-catching Point-of-Sale (POS) materials, banners, and leaflets for Walton Plaza outlets and authorized dealers nationwide to drive in-store sales. Digital & Web Assets: Created web banners, social media carousels, and UI elements for Walton’s official website and e-commerce platforms, focusing on user engagement and consistent brand storytelling. Multidisciplinary Design: Produced technical drawings, gift box designs, and color/design rendering on various products (e.g., refrigerator glass patterns or mobile body aesthetics). Process Optimization: Streamlined the internal design workflow for time-sensitive product launches, reducing lead times for promotional material production by [insert a percentage, e.g., 15%]. Core Technical Toolkit Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign), CorelDRAW. Expertise: Typography, Color Theory, Pre-press/Print Production, Layout Design, and Product Rendering.