A.m

Labels and hang tags designer

Freelance • Freelance

Jan 2020 - Present • 6 yrs 4 mos

As a freelance apparel branding specialist, I focus on the "silent ambassadors" of the fashion world—the labels and tags that bridge the gap between a garment’s aesthetic and its technical requirements. My work involves managing the full lifecycle of trim development, from initial material sourcing of FSC-certified papers and woven fabrics to the creation of final, print-ready files. I collaborate closely with both independent designers and established houses to translate a brand’s DNA into high-impact hang tags while navigating the complexities of international labeling laws. This includes ensuring 100% regulatory compliance for fiber content, country of origin, and care symbols across various global markets, ensuring every piece is both beautiful and market-ready. Beyond the design phase, I have a proven track record of optimizing production workflows and elevating the consumer unboxing experience. By implementing standardized technical spec sheets for manufacturers, I have successfully reduced production errors and delays by 20% for my clients, while helping numerous boutique brands transition to fully biodegradable and sustainable labeling solutions. My designs have directly contributed to increased brand visibility, including a 15% rise in social media engagement for premium denim clients, and I consistently maintain a record of zero customs rejections for brands expanding into the EU and North American markets. This combination of creative flair and technical precision ensures that a brand’s quality is communicated the moment a customer touches the tag.