Lars Andersson

Artist manager and Streaming Growth Specialist

Spotify • Freelance

May 2019 - Present • 7 yrs 4 mos

Strategic Artist Manager specializing in driving audience growth, executing high-yield release strategies, and maximizing streaming revenue within the Spotify ecosystem. Proven track record of leveraging advanced platform features to scale monthly listeners, optimize artist profiles, and secure high-impact playlist placements that convert casual listeners into dedicated superfans. I develop and execute end-to-end release campaigns that drive measurable growth in monthly active listeners, followers, and lifetime streams. By mastering the Spotify for Artists dashboard, I analyze real-time streaming data and algorithmic trends to optimize marketing ROI. This includes successfully pitching to editorial playlists, triggering Discover Weekly, and leveraging tools like Marquee, Showcase, and Discovery Mode to amplify Day 1 engagement while synchronizing off-platform trends from TikTok, Instagram, and YouTube.

Independent Artist Manager and Streaming Growth Consultant

SoundCloud • Freelance

May 2019 - Present • 7 yrs 4 mos

Results-driven Independent Artist Manager specializing in executing high-impact release strategies, scaling digital presence, and maximizing streaming revenue across major platforms. Proven track record of guiding independent talent through the modern music landscape, transforming independent releases into profitable digital campaigns, and turning casual listeners into dedicated superfans. I manage end-to-end rollout strategies for diverse independent artists, driving cross-platform growth across global streaming engines and social media networks. By leveraging comprehensive data analytics from backend artist dashboards, I accurately track listener demographics, identify geographic streaming hubs, and optimize marketing spend for maximum efficiency. I spearhead strategic digital promotional campaigns, coordinating pre-saves, visual content loops, and targeted ad placements to maximize initial day-one traction while maintaining direct outreach channels to secure high-visibility playlist placements, algorithmic recommendations, and prominent third-party curation. Additionally, I synchronize cross-platform marketing efforts, bridging off-platform virality from TikTok, Instagram, and YouTube with consistent, long-term on-platform streaming performance.

Music Marketing Expert

Fiverr • Freelance

May 2019 - Present • 7 yrs 4 mos

High-performing Independent Artist Manager and elite digital marketer specializing in executing high-yield music rollout strategies that scale global audience growth and maximize streaming revenue. Backed by a verified track record as a top-tier Level 2 Seller on this platform, I have successfully engineered cross-platform campaigns that transform independent talent into profitable digital brands. I specialize in driving measurable growth across all major streaming engines and social media networks by turning casual listeners into high-value superfans. My approach leverages advanced backend data analytics to track listener demographics, pinpoint geographic streaming hubs, and aggressively optimize marketing spend for maximum investor ROI. I spearhead complete promotional funnels—coordinating high-converting pre-save campaigns, captivating visual assets, and hyper-targeted advertising to trigger powerful algorithmic playlists and secure premium third-party curation. By seamlessly bridging off-platform virality from TikTok, Instagram, and YouTube with explosive on-platform streaming spikes, I provide the exact elite-level execution independent artists need to dominate the modern music marketplace.