l
laurapolet

Laura P

@laurapolet

I help eCommerce websites improve their conversion rate and customer journey

Francia
Francese, Inglese
Alcune informazioni sono riportate in lingua inglese.
Chi sono
I help e-commerce brands improve their conversion rate by identifying what slows down the buying decision and what can be improved quickly. With 5+ years of experience working on digital products, experimentation and data-driven optimization, I focus on very concrete and actionable recommendations. My approach is simple: analyze the customer journey (desktop & mobile), identify friction points, prioritize improvements with real business impact.... Continua a leggere

Competenze

l
laurapolet
Laura P
offline • 
Tempo di risposta medio: 48 ore

Consulta i miei servizi

Ottimizzazione del tasso di conversione (CRO)
I will audit your website and create a cro action plan
Ottimizzazione del tasso di conversione (CRO)
I will run and analyse ab tests on your website

Esperienza lavorativa

Consultant CRO and Product Analytics

Henkan and Partners • Full time

Sep 2021 - Dec 20254 yrs 3 mos

Worked with multiple clients across different industries including travel, luxury, fashion, media and education. My work focused on improving customer journeys, conversion funnels and overall website performance, mainly for e-commerce and digital platforms. I collaborated closely with product, marketing and design teams to analyze user behavior, identify friction points and prioritize high-impact improvements based on data and real user insights. Projects involved conversion analysis, experimentation strategy, A/B testing and actionable optimization recommendations.