
Victor Uzor
PAID SOCIAL MEDIA AND LEAD GENERATION EXPERT
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PAID SOCIAL MEDIA AND LEAD GENERATION
Upwork • Freelance
Aug 2021 - Present • 4 yrs 9 mos
I Managed the end to end lead generation ecosystem for Industries, e.g., Real Estate / B2B SaaS] client, focusing on high intent customer acquisition and conversion rate optimization (CRO). Paid Search & Social: Developed and executed an multichannel strategy using Google Search Ads for high intent keywords and Meta Ads for re-targeting and lookalike audience scaling. Funnel Build: Built a multi step sales funnel using [Insert Tool, e.g., GoHighLevel/Click Funnels] including landing pages, lead magnets, and automated email follow ups. Technical Setup: Configured Conversion API (CAPI), Google Tag Manager (GTM), and server side tracking to ensure 100% data accuracy post iOS 14. Key Result: Achieved a [Insert %] reduction in Cost Per Lead (CPL) and increased total lead volume by [Insert %] within the first 90 days.