
Lea LG
Digital Consultant

Consulta i miei servizi


Esperienza lavorativa
PM - Web & Customer Experience
Audi
Aug 2025 - Aug 2026 • 1 yr
[A consulting project for BBDO Paris] - Redesigned user journeys and upgraded web/app platforms to restore ecosystem consistency. - Defined 4 annual business objectives and coordinated UX, Data, SEO, and CRO experts. - Managed a team of project managers and webmasters. Impact: Upgraded 20+ features, structured tag management, streamlined CRO test plans via AB Tasty, and boosted web accessibility from 30% to 50%.
PO - Customer Experience & Data
ENGIE
Oct 2024 - Aug 2025 • 10 mos
[A consulting project for Niji Paris] - Modernized customer verbatim processing to replace slow, manual workflows and improve team responsiveness. - Led the discovery phase and coordinated Data experts to industrialize analysis through AI. - Deployed an internal chatbot for operational teams. Impact: Automated the analysis of 2,000+ verbatims per month and enabled automated behavior detection for each customer journey.
PO - CRM & Data
Unknown Group
Feb 2024 - Sep 2024 • 7 mos
[A consulting project at Groupe Beaumanoir for Niji Paris] - Standardized and secured CRM practices within a siloed, multi-brand ecosystem. - Aligned business processes across 3 brands and 1 retail chain while steering marketing activations. - Deployed 2 major automations to monitor performance and manage operational anomalies. Impact: Saved 10+ hours per month through automated reporting and enabled automatic alerts when deliverability rates dropped below 97%.