
Roseline L
Creative Graphic Designer
Competenze

Consulta i miei servizi


Esperienza lavorativa
Brand Identity & Packaging Designer
FreshButter • Freelance
Jun 2025 - Jun 2026 • 1 yr
FreshButter needed packaging that could make its products look more professional and competitive while clearly communicating what the product was about. The existing presentation lacked strong visual hierarchy, making important product information difficult to notice. The goal was to create packaging that looked professional, attractive, and easy to understand while maintaining consistency across the product range. The designs also needed to work for both physical shelves and online product presentations. I worked closely with the client to understand the products, target customers, packaging dimensions, brand direction, and printing requirements. I developed the visual direction, arranged typography and product information, selected suitable graphic elements, and created the packaging layouts from scratch. I designed the product packaging, prepared the artwork for print, and created realistic 3D mockups so the client could visualize the final result before production. I also refined the designs through client feedback and ensured the different products maintained a recognizable visual connection. The final packaging gave the product line a more organized and professional appearance, with clearer information hierarchy and stronger shelf presence. The client received production-ready artwork alongside realistic mockups for marketing and presentation. This project strengthened my experience in food packaging, label layout, print preparation, product presentation, client communication, revisions, and working within real packaging specifications.