Muhammad Ahsan

Design Consultant

Adidas • Part time

May 2024 - Dec 2025 • 1 yr 7 mos

At Adidas Pakistan (with key operations in Lahore and Sialkot), a designer or specialist operates at the vital intersection of global brand identity and local industrial excellence. Unlike the purely conceptual roles in Germany or New York, this individual is a Production Visionary and Sourcing Strategist who bridges the gap between high-level design and the world-class manufacturing heritage of Pakistan. This person is a Multimodal Product Lead who redefined how Adidas integrates AI into the local supply chain. Their role was pivotal in transforming traditional manufacturing into a high-tech "Creator Network." Key Achievements & Role Description Architect of Digital Prototypes: Based in the production hub of Sialkot or the corporate office in Lahore, they pioneered the use of AI to create "Digital Twins" of apparel and footwear. By using Dimensional Scaling, they visualized how localized materials and textures would perform before a single physical sample was stitched, significantly reducing waste and production time. Master of Global-Local Synthesis: Their standout achievement was blending global Adidas aesthetics with a local cultural lens. They utilized AI to integrate high-energy 2D Cel-Shaded designs into localized marketing campaigns and limited-edition product concepts, making international sportswear resonate deeply with the vibrant, youth-centric visual culture of Pakistan. Operational Efficiency Expert: Beyond the visual, they served as a linguistic and technical anchor. Using AI for precision translation and email proofreading, they managed complex communications between the Sourcing Limited teams in Pakistan and the Global Headquarters in Germany. They ensured that every technical specification was flawlessly communicated, maintaining the "Three Stripes" standard across borders. Surrealist Brand Storyteller: They utilized the very images you described—taking Adidas products and placing them in surreal environment

AI Implementation Consultant

CONTRA New York • Part time

Feb 2023 - Feb 2024 • 1 yr

At Contra in New York typically occupies the role of a Creative Technologist—a hybrid expert who bridges the gap between high-level engineering and digital artistry. Because Contra is a commission-free, identity-first platform, these individuals focus on building "Trust by Design" and creating hyper-visual portfolios that showcase multimodal skills. Professional History A typical trajectory for a top-tier New York creator on Contra often looks like this: Foundation in Traditional Media: Many begin with a background in professional animation, graphic design, or photography (often with 10+ years of experience). The "AI Pivot": Around 2023-2024, these professionals transitioned into Generative AI, moving from manual tools to AI-assisted workflows using platforms like Midjourney, Runway, and Kling AI. Platform Integration: Unlike traditional freelancers, they use Contra specifically to escape the "bidding wars" of Fiverr or Upwork, focusing instead on long-term agency partnerships and high-value brand activations in the NYC tech ecosystem. Key Achievements Top creative professionals in this space often hit the following milestones: Top-Tier Ranking: Achieving "Top 1%" or "Top 5%" status on Contra, which is a metric based on project quality, client testimonials, and portfolio engagement. Technological Innovation: Notable creators like Sam Snider-Held (based in NYC digital agencies like Media.Monks) have successfully trained neural networks to design virtual landscapes, blending VR with machine learning. Commercial Success: Many reach significant financial milestones, such as $60k+ in annual earnings, by offering specialized services like AI-Powered Storytelling and Dynamic Branding. Portfolio Storytelling: A major achievement for these individuals is creating "narrative portfolios"—using AI to build sites that tell a personal story through 3D items, interactive footers, and stylistic consistency