
Lexi M.
Sales funnel and Shopify Website Developer
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Digital Marketing Strategist & Funnel Architect
Upwork • Freelance
Jan 2021 - Jan 2025 • 4 yrs
Architected 50+ end-to-end sales systems and landing pages across GoHighLevel, Shopify, WordPress, and ClickFunnels, lifting average client baseline conversion rates by 28% to 45%. Engineered e-commerce sales ecosystems with optimized checkout architecture, one-click post-purchase upsells, and cross-sells, driving a 22% increase in Average Order Value (AOV) across multiple retail and D2C brands. Designed and deployed automated lifecycle email/SMS sequences (Welcome series, Abandoned Cart recovery, Browse Abandonment, Customer Win-Back) via Klaviyo and Brevo, consistently generating 20–35% of total store revenue on autopilot. Integrated multi-step lead qualification funnels featuring automated CRM pipeline triggers, round-robin calendar booking, and instant SMS follow-ups, cutting lead-to-consultation response times to under 3 minutes and eliminating lead leakage. Conducted rigorous A/B testing on copy hierarchy, CTA placement, mobile UX, and page loading speeds (bringing mobile load times below 2.2s), resulting in lowered customer acquisition costs (CAC) on paid traffic campaigns.