
Liliane Herzog
Ad Creative Designer and Social Media Content Creator for Brands
Competenze

Consulta i miei servizi


Esperienza lavorativa
Lavoratore autonomo • 2 yrs 11 mos
Ad Creative Designer and Social Media Content Creator
Jun 2026 - Present • 1 mo
After completing my training, I started working independently as an Ad Creative Designer and Social Media Content Creator for brands. Before becoming fully self-employed, I had already supported 20+ clients and projects with social media designs, Instagram content, Facebook and Instagram ad creatives, and branded visual content. This helped me understand what clients usually need: clear communication, clean designs, fast delivery, and content that fits their brand. My work focuses on creating visuals for brands that want to look more professional online. I design ad creatives, Instagram posts, social media graphics, and German UGC video ads. I also support brands with Instagram content planning and management. I enjoy combining creativity with structure. For me, good content is not just about making something look beautiful. It should be easy to understand, match the brand, and help the viewer know what to do next.
Visual Marketing Designer
Aug 2023 - Jun 2026 • 2 yrs 10 mos
During my three-year training as a Designer for Visual Marketing, I learned how to plan, design, and present visual concepts that help products, brands, and services stand out. My training covered layout, composition, color, visual storytelling, promotional presentation, media-based advertising, event concepts, and the use of digital and physical design elements. I also learned how to plan workflows, prepare workspaces, create display areas, design rooms, build promotional objects, calculate and realize visual projects, and present products in a way that supports sales. This background taught me how important clear visuals are. A design should not only look nice. It should guide attention, support the message, and make the brand easier to understand. Today, I use this experience for social media content, Instagram posts, Facebook and Instagram ad creatives, UGC-style content, and brand-focused visuals. My eye for aesthetics, structure, and presentation comes directly from this training.