
Lilia Zairi
Multilingual captions and social media copywriter
Competenze

Consulta i miei servizi

Esperienza lavorativa
Content Writer & Content Consultant
Independent projects • Freelance
Jan 2025 - Present • 1 yr 4 mos
I am a content writer and content consultant with hands-on experience working with beauty, hospitality, and personal brand projects. Over the past months, I have created written content for beauty brands, salons, restaurant businesses, and a personal blog for a psychologist. My work includes blog articles, website texts, captions, structured content ideas, and presentation materials used for brand communication and content planning. I focus on clear messaging, tone of voice, and content that feels natural, human, and easy to adapt across different platforms. Alongside written content, I work with AI-assisted tools to support content creation, visual concepts, and presentation structure. This includes preparing ideas for AI-based photo sessions, creating presentation drafts, and helping clients align visual and written content into a clear and consistent message. I also review existing content and provide practical recommendations on how to improve structure, clarity, tone of voice, and engagement. My work often includes guidance on content direction, positioning, and how to reuse content effectively across platforms. I have experience working with multilingual content and understand how messaging should be adapted for different audiences, not simply translated word-for-word. I pay close attention to context, cultural tone, and readability. In my workflow, I use AI tools as writing, research, and creative assistants to improve efficiency while maintaining full human control over the final result. My goal is to deliver well-structured content, clear presentations, and actionable recommendations that support business goals and build trust with the audience.