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Lisa Hauns
@lisa_hauns
Marketing Technology and Growth Marketing Leader
Stati Uniti
Inglese, Tedesco
Chi sono
I am an experienced Marketing Technology and Growth Marketing leader with expertise in CRM strategy, lifecycle marketing, and customer acquisition across SaaS and biotech. I have a proven track record of driving revenue growth and optimizing marketing operations through data-driven campaign strategy and technical expertise in Salesforce and HubSpot.
Competenze
Lisa Hauns
offline •
Consulta i miei servizi
Gestione delle campagne basate sull'IA
I will build marketing systems that drive growth and scalability
Portfolio
Esperienza lavorativa
Digital Marketing Specialist
IDEC • Full time
May 2024 - Jun 2026 • 2 yrs 1 mo
Led integrated marketing campaigns aligning with global product launches and US market-specific needs, partnering closely with product managers, sales, and MarCom to drive $30M revenue from 400+ MQLs Architected and optimized lifecycle marketing campaigns — including nurture tracks, post-purchase sequences, and win-back programs — reducing churn by 64% through targeted segmentation, personalized messaging, and automated re-engagement workflows Collaborated cross-regionally with APAC, EMEA, and Japan teams to localize and optimize content and marketing tactics, ensuring global consistency and regional relevance Owned sales enablement collateral including pitch decks, product messaging, and NPI launch kits, supporting sales and distributor teams to accelerate deal cycles and improve pipeline velocity Managed budget and vendor relationships for lead generation initiatives with third-party platforms, analyzing ROI and adjusting spend for optimal pipeline impact Spearheaded SEO/SEM strategy to increase organic web traffic 200% YoY, driving brand visibility and inbound lead growth Worked with IT and analytics teams to optimize CRM reporting, enabling senior leadership to track MQL-to-opportunity conversion and forecast pipeline health
