Logan Parker

Senior Video Marketing & YouTube Promotion Manager

Hootsuite • Freelance

Sep 2025 - Feb 2026 • 5 mos

As a Senior Video Marketing & YouTube Promotion Manager, I was responsible for creating and executing comprehensive video marketing strategies that enabled content creators, businesses, entrepreneurs, educational brands, musicians, and digital marketers to expand their reach and establish a stronger presence on YouTube. My work centered on organic channel growth, YouTube SEO optimization, video promotion, subscriber acquisition, audience engagement, and performance-driven marketing initiatives. I collaborated with clients across multiple industries to identify growth opportunities and develop customized YouTube marketing plans tailored to their goals. Through extensive keyword research, competitor analysis, audience behavior evaluation, and content performance assessments, I created strategies that improved video discoverability and enhanced overall channel performance. My responsibilities included optimizing video titles, descriptions, tags, playlists, thumbnails, channel layouts, and branding assets to maximize visibility in YouTube search results and suggested video recommendations. I also developed promotional campaigns designed to increase watch time, improve audience retention, boost engagement, and encourage subscriber growth. A major part of my role involved managing YouTube advertising campaigns through Google Ads. I planned, launched, monitored, and optimized campaigns targeting specific demographics, interests, locations, and viewing behaviors to ensure efficient budget allocation and high-quality traffic acquisition. These campaigns helped clients increase video views, drive audience engagement, generate leads, and strengthen brand awareness. Using YouTube Analytics, Google Analytics, and Google Ads reporting tools, I continuously tracked campaign performance and channel growth metrics. This data driven approach enabled me to identify trends, optimize content strategies, and improve marketing outcomes over time.

YouTube Growth & Google Ads Specialist

Social Gravity • Freelance

Feb 2026 - Feb 2026 • 0 mos

As a YouTube Growth & Google Ads Specialist, I have worked extensively on developing and implementing advanced YouTube marketing strategies designed to help businesses, content creators, influencers, musicians, podcasters, coaches, and brands increase their online visibility and grow their channels organically. My responsibilities focus on audience development, video marketing, YouTube SEO, content optimization, audience retention, watch time improvement, subscriber growth, and strategic advertising campaigns through Google Ads. I specialize in optimizing YouTube channels for maximum discoverability by conducting keyword research, competitor analysis, niche targeting, content audits, and metadata optimization. This includes creating SEO friendly video titles, descriptions, tags, playlists, channel branding, thumbnails, and content structures that align with YouTube's ranking factors and search algorithm. My role involves managing and optimizing Google Ads campaigns for YouTube video promotion, including Video Discovery Ads, In Stream Ads, Bumper Ads, and audience targeted advertising campaigns. Through detailed audience segmentation and campaign optimization, I help clients reach highly relevant viewers, improve engagement metrics, increase watch time, and attract genuine subscribers interested in their content. I regularly analyze channel performance using YouTube Analytics and Google Ads reporting tools to monitor key performance indicators such as click through rate, audience retention, impressions, watch hours, subscriber growth, conversion rates, engagement rates, and traffic sources. These insights allow me to refine promotional strategies and continuously improve campaign performance. Additionally, I assist creators in developing content strategies focused on long term growth, audience engagement, viral marketing opportunities, and brand positioning. My expertise extends to YouTube channel audits, monetization readiness strategies, content calendar develo