Liz L

Freelancer | Web designer

Freelance Web Designer • Freelance

Apr 2023 - Present • 3 yrs 3 mos

With 5+ years of experience and 150+ ecommerce projects delivered, I specialize in building high-converting online stores for meal prep brands, food truck businesses, and niche collectible/trading card retailers across the US, UK, Canada, and Australia. My expertise lies in creating Shopify and WordPress/WooCommerce stores that turn browsers into buyers. For meal prep and food truck clients, I build subscription-ready ordering systems, mobile-optimized menus, and location/scheduling integrations that simplify the customer journey. For collectible and trading card businesses, I design inventory-heavy stores with smart filtering, grading/condition displays, and secure checkout flows built to handle high-volume, detail-driven shoppers. Every site I build balances clean design with backend functionality that actually drives sales. Key Achievements: ✅ Built 150+ ecommerce stores across meal prep, food service, and collectibles niches ✅ Increased average client conversion rates by up to 35% through optimized product pages and checkout flows ✅ Designed subscription and recurring-order systems for meal prep brands, boosting customer retention ✅ Created scalable inventory systems for trading card stores managing 1,000+ SKUs ✅ Delivered mobile-first designs, with 90%+ of traffic on these niches coming from mobile devices ✅ Maintained a 98% client satisfaction rate across 150+ completed projects ✅ Integrated secure, fast checkout flows reducing cart abandonment for collectible store clients ✅ Consistently delivered projects on time, with many clients returning for ongoing store updates My goal is to build ecommerce stores that don't just look good, but move inventory, retain customers, and scale with your business.