
Helena Hc
Market Research Learning Design Consultant
Competenze

Consulta i miei servizi

Portfolio
Esperienza lavorativa
Sociology Profesor
Universidad Central de Venezuela
Apr 2025 - Present • 1 yr 2 mos
Curricular Program Design & Instruction: Responsible for sociology courses, adapting the analysis of social phenomena to the administrative and accounting context. Learning Process Facilitation: Applied participatory methodologies to foster critical thinking and the understanding of social dynamics within organizations. Academic Evaluation & Monitoring: Designed qualitative and quantitative assessment instruments to measure student progress and the internalization of sociological concepts. Research Project Advising: Mentored students in developing research projects that link the Venezuelan social reality with challenges in public and private administration.
Market Research Consultant
Stuff Productions • Full time
Jan 2024 - Present • 2 yrs 5 mos
Quantitative & Qualitative Studies: Development and execution of comprehensive market research projects. Consumer Behavior & Segmentation: In-depth analysis of consumer patterns and audience segmentation. Opportunity Identification: Identifying market opportunities and emerging trends. Competitive Analysis: Industry benchmarking and competitor research. Survey Design: Crafting professional surveys and questionnaires to capture key insights. Data Analysis & Reporting: Presenting detailed reports for strategic decision-making. Customer Satisfaction: Conducting loyalty studies and evaluating client satisfaction. Brand Monitoring: Brand tracking and perception analysis. Campaign Optimization: Market segmentation to improve marketing campaign performance. Feasibility Studies: Analyzing the viability of new products or services. Market Penetration: Consulting on strategic market entry and growth. Fieldwork Coordination: Managing focus groups and conducting in-depth interviews. Socioeconomic Trends: Studying consumption habits and socioeconomic shifts. Data Visualization: Creating executive reports and visualizations for stakeholders.