Louise lea

Spotify Organic Promotion Specialist

Spotify • Freelance

May 2026 - Present • 2 mos

As a Spotify Organic Promotion Specialist, I help independent artists, labels, and podcasters increase their visibility on Spotify through ethical, organic strategies that fully comply with Spotify's terms of service no bots, no fake streams, no shortcuts that put an artist's account at risk. My day-to-day work focuses on: Researching and pitching tracks to relevant playlist curators across genres and regions, including France, the US, and Italy Building targeted promotion campaigns aimed at real listeners who match an artist's genre and audience profile Managing Spotify Ads and Discovery Mode setups to boost algorithmic visibility Optimizing artist profiles, including Spotify Canvas, pre-save campaigns, and release banners for new drops Extending promotion strategies to podcasts, albums, and singles, as well as cross-platform channels like Apple Music, iTunes, SoundCloud, and YouTube Tracking campaign performance and reporting real engagement metrics streams, followers, and playlist adds back to clients Advising artists on release strategy, audience targeting, and long term organic growth instead of short term inflated numbers Staying current with Spotify algorithm updates, playlist curator preferences, and regional music trends to keep strategies effective This role has sharpened my understanding of how Spotify's algorithm rewards genuine engagement, how playlist curators evaluate submissions, and how to position independent music for sustainable growth rather than one-time spikes. I combine core marketing fundamentals with platform specific knowledge of Spotify, France's music landscape, and international audiences to deliver promotion that's safe, transparent, and consistently results-driven for every client and project I take on.