
Lucas Theodore
B2B Lead Generation, Cold Email Outreach, Klaviyo Automation And Domain Rating
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Esperienza lavorativa
B2B Cold Email Specialist & Deliverability Consultant
OutreachDeskPro • Freelance
Feb 2026 - Present • 8 mos
Designed, launched, and managed outbound cold email systems and multi-touch sales sequences engineered to secure discovery calls with C-level executives and key decision-makers. Key Responsibilities & Achievements: • Configured custom outbound technical infrastructure including SPF, DKIM, DMARC authentication, secondary domain setup, and automated inbox warmup protocols. • Authored high-converting, personalized cold email copy and follow-up sequences that generated average open rates of 65%+ and reply rates above 8%. • Built and managed automated outreach workflows across modern platforms including Instantly.ai, Smartlead.ai, and Lemlist. • Monitored domain deliverability metrics continuously, conducting A/B subject line testing and spintax variations to avoid spam filters and maximize primary inbox placement.
eCommerce Email Marketing & Klaviyo Specialist
Nexus Global Agency • Freelance
Aug 2025 - Present • 1 yr 2 mos
Architected automated email retention, lifecycle marketing, and customer acquisition strategies for Shopify and DTC eCommerce brands utilizing Klaviyo. Key Responsibilities & Achievements: • Built core behavioral Klaviyo flows from scratch, including Welcome Series, Abandoned Cart, Browse Abandonment, Customer Win-Back, and Post-Purchase sequences. • Designed mobile-responsive, custom HTML/CSS email templates that aligned with brand aesthetics and optimized click-through rates (CTR). • Implemented advanced subscriber segmentation strategies based on purchase history, lifetime value (LTV), and engagement levels to increase email ROI. • Executed A/B testing on send times, subject lines, and promotional offers while conducting account audits to optimize sender reputation and deliverability.
Senior B2B Lead Generation Specialist
Growth Outsourced • Part time
Sep 2023 - May 2026 • 2 yrs 8 mos
Spearheaded end-to-end B2B lead generation and targeted prospect research strategies for B2B SaaS, eCommerce, and corporate clients across North America and Europe. Key Responsibilities & Achievements: • Built high-converting, hyper-targeted B2B prospect lists tailored strictly to clients' Ideal Customer Profiles (ICP) using LinkedIn Sales Navigator, Apollo.io, and secondary market research. • Verified and cleaned 50,000+ lead records using NeverBounce and ZeroBounce to maintain a sub-2% bounce rate and protect client sender domain reputation. • Formatted and enriched raw B2B data with critical account intelligence (Decision Maker Names, Verified Business Emails, Direct Phone Lines, Company Size, Revenue, and Tech Stacks). • Streamlined lead delivery workflows for sales teams, enabling seamless import into CRM platforms like HubSpot and Salesforce.