
Lucas D
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Consulta i miei servizi


Esperienza lavorativa
Google Ads & Meta Ads Specialist
Fiverr • Freelance
Apr 2021 - Present • 5 yrs 6 mos
I plan, launch and optimise paid campaigns on Google Ads and Meta (Facebook and Instagram), and I fix the account problems that stop ads from running. My work includes Search and Shopping campaign setup, Meta campaign structure and audience setup, Meta Business Suite and ad account issues, and pixel and conversion event checks. I focus on clean tracking, clear campaign structure and policy-compliant ads so budgets are spent on traffic that can actually convert. I communicate progress clearly and recommend changes based on the data.
Google Merchant Centre & Shopping Ads Specialist
Commerce • Freelance
Jul 2021 - Aug 2022 • 1 yr 1 mo
I help e-commerce store owners get their products approved and visible on Google Shopping. I diagnose Google Merchant Centre suspensions, misrepresentation flags and product disapprovals by auditing the account, the product feed and the website for policy conflicts. Typical fixes include correcting feed and price mismatches, GTIN and identifier errors, shipping and tax settings, and missing policy or trust pages. I then guide clients through the review and reinstatement process. I work with Shopify and WooCommerce stores and explain each issue in plain language so it does not return.
Digital Marketing & Tracking Specialist
Marketing • Lavoratore autonomo
Mar 2019 - Aug 2021 • 2 yrs 5 mos
I set up and fix conversion tracking for online stores and service businesses, working mainly with Google Tag Manager, GA4, Meta Pixel, Conversions API and server-side tagging. My work includes auditing existing tracking, fixing missing or duplicated events, and building clean data layers so ad platforms receive accurate conversion data. For EU clients I configure consent banners and Consent Mode v2 so tracking stays GDPR-compliant without losing measurement. I work with Shopify, WooCommerce and WordPress sites, and I document every setup so clients can maintain it. The goal is reliable data that supports better advertising decisions.