Lucy Zaryan

Founder and Creative Direction

Papik Brand • Freelance

Feb 2026 - Present • 6 mos

Founder and Creative Director of PAPIK GROUP, an independent creative studio focused on brand identity and visual direction. I lead projects from initial concept and brand positioning through creative direction and visual identity development. My work includes moodboards, visual research, typography and color systems, art direction, brand applications and guidelines. I work closely with each project to translate its personality, audience and positioning into a distinctive, cohesive and usable visual world.

Digital Project Manager

Bensound • Full time

Sep 2024 - Present • 1 yr 11 mos

I managed digital projects across brand, marketing and creative initiatives, helping translate strategic objectives into clear and consistent execution. My work spans brand development, creative direction, campaign and content direction, digital experiences and cross-functional project management. I collaborate across creative, marketing and business needs while maintaining a cohesive brand identity across touchpoints.

Digital Project Manager

LE P'TIT SNIFF • Part time

Dec 2022 - Nov 2023 • 11 mos

I managed digital, marketing and creative projects with a strong focus on brand development and visual communication. My work included developing the brand’s visual direction, coordinating creative projects, shaping marketing and content initiatives, and ensuring consistency across digital touchpoints. I worked across strategy and execution to translate the brand’s personality and positioning into clear, engaging and cohesive communication.