Lukas Schneider

Squarespace Website & SEO Specialist

Solution

Dec 2025 - Oct 2026 • 10 mos

I worked on creating and improving business websites with an emphasis on clear structure, responsive layouts, and a straightforward visitor experience. My responsibilities included organizing website pages, refining navigation, customizing Squarespace templates, improving content presentation, and reviewing essential onpage SEO elements. I also considered how landing pages communicate a business's services and guide visitors toward useful actions, such as making an enquiry or booking a consultation. My approach combined practical website design with attention to search visibility, mobile usability, and consistency across pages. This work helped me understand how a well organized website can support both a business's online presence and its digital marketing activities.

Google Ads Audit & Performance Optimization Specialist

Maggies Mall

Jan 2026 - Oct 2026 • 9 mos

I reviewed paid advertising accounts to identify setup issues, inefficient targeting, irrelevant search terms, and opportunities to improve campaign structure. My work included examining keyword selection, search queries, ad relevance, location settings, negative keywords, bidding strategies, and conversion measurement. I focused on turning audit findings into practical recommendations that businesses could understand and prioritize. Where appropriate, I also considered budget allocation and the relationship between campaign traffic and website performance. This role strengthened my ability to approach PPC campaigns analytically, explain potential areas of wasted spend, and develop structured improvement plans based on the account's objectives and available data.

Google Ads Tracking & Ecommerce Campaign Specialist

Analysis • Full time

Aug 2025 - Jun 2026 • 10 mos

I focused on the connection between paid advertising, website activity, and conversion measurement. My work included reviewing Google Ads campaign settings, supporting GA4 measurement, organizing conversion events, and checking whether important customer actions were being recorded correctly. For ecommerce campaigns, I considered key actions such as product purchases, checkout activity, and other relevant conversion events. I also reviewed reporting data to help identify gaps in measurement and make campaign performance easier to understand. This experience developed my understanding of how accurate tracking supports better advertising decisions and helps businesses evaluate the value of their paid search activity.