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manage your profitable Meta and Google ads with 10 years experience
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Performance Marketing Manager
Publicis
Jul 2023 - Jul 2024 • 1 yr
Strategic Foundation: The Unified Digital Backbone The core of my approach is the Digital Solution Accelerator (DSX). By moving away from fragmented, country-specific apps, I oversee a unified digital backbone that ensures consistency across diverse markets—from Malaysia to Vietnam. This platform-first thinking allows us to scale global assets while maintaining the agility to plug in local "flavor," such as tailored campaigns for K-Pop in Korea or Cricket in India.