Muhammad Qasim

Senior WordPress & Shopify Developer

Digital Solutions • Freelance

Jan 2022 - Present • 4 yrs 4 mos

Leading the development of high-performance WordPress and Shopify eCommerce websites for businesses, startups, and entrepreneurs across multiple industries. My role involves designing and developing modern, responsive, and user-friendly websites that focus on both performance and conversions. I work closely with clients to understand their business goals and translate their ideas into scalable digital solutions that help them grow their online presence. I specialize in building custom WordPress websites, WooCommerce stores, and Shopify eCommerce platforms tailored to client requirements. This includes full website setup, theme customization, plugin integration, and creating optimized site structures that provide a seamless user experience on desktop, tablet, and mobile devices. A major part of my work focuses on website performance optimization. I consistently optimize websites for speed, SEO, and Core Web Vitals, achieving performance scores of 90+ on tools such as GTMetrix and Google PageSpeed Insights. This includes image optimization, caching setup, code minification, database optimization, and server performance improvements to ensure fast loading times and better search engine rankings. I have successfully developed scalable, conversion-focused websites for clients internationally, helping them improve customer engagement, increase traffic, and boost online sales. My projects often involve advanced customizations using WordPress plugins, WooCommerce functionality, and Shopify apps to extend the capabilities of each website according to business needs. In addition to development, I also provide consultation on website architecture, eCommerce strategy, user experience improvements, and performance best practices. My goal is to deliver reliable, secure, and high-quality websites that support long-term business growth and deliver measurable results for clients.

Shopify Developer

Ecom Experts Islamabad • Full time

Jun 2019 - Nov 2021 • 2 yrs 5 mos

As a dedicated Shopify Developer, I have successfully designed and launched over 30+ high-converting Shopify stores, specializing in both dropshipping and unique branded experiences. My approach goes beyond simple design; I focus on creating digital storefronts that are engineered for maximum sales and seamless user journeys. 1. End-to-End Shopify Store Development: I specialize in building professional, aesthetic, and fully functional Shopify stores from scratch. Whether it’s a niche Dropshipping store or a Private Label Brand, I ensure the layout is modern and trustworthy. I have a deep understanding of UI/UX principles, ensuring that every element—from the homepage to the thank-you page—is optimized to turn visitors into loyal customers. 2. Expert Theme Customization (Liquid & CSS): I don’t just use "out-of-the-box" settings. I provide deep Shopify Theme Customization using HTML5, CSS3, and Liquid to modify templates according to specific branding requirements. This includes creating custom product pages, unique sections, and responsive layouts that look flawless on mobile, tablet, and desktop devices. 3. Advanced App & Plugin Integration: To enhance store functionality, I integrate and configure essential apps for: Conversion Optimization: Upsell/Cross-sell apps, Bundles, and Reviews (Loox/Judge.me). Marketing & Automation: Klaviyo for email marketing, Facebook Pixel, and Google Analytics. Operations: Inventory management, Order tracking, and Live Chat support. Payment Gateways: Seamless integration of PayPal, Stripe, and local payment providers for a friction-less checkout experience. 4. Dropshipping Strategy & Consultation: I provide expert consultation on e-commerce strategies, helping clients select winning products and reliable suppliers (CJ Dropshipping, Zendrop, DSers). My goal is to build a "Ready-to-Sell" business, not just a website. I focus on optimizing the conversion rate (CRO) by improving site speed, fixing navigational bugs, and writing c

WordPress Developer

Tech Solutions Lahore • Freelance

Mar 2016 - Jun 2019 • 3 yrs 3 mos

During my extensive tenure at Tech Solutions Lahore, I served as a Lead WordPress Developer, where I was responsible for the end-to-end execution of over 50+ high-end web projects. My portfolio during this period spanned across diverse industries, including Corporate Businesses, Personal Blogs, and fast-growing Tech Startups. My core focus was always on delivering "Pixel-Perfect" designs combined with robust backend functionality. 1. Custom Web Architecture & Design: I moved beyond basic templates to provide truly bespoke web experiences. Utilizing Elementor Pro and custom-coded themes, I engineered websites that were not only visually stunning but also fully responsive and mobile-optimized. I specialized in creating custom headers, footers, and dynamic single-post layouts that aligned perfectly with each client’s brand identity. 2. E-commerce & WooCommerce Mastery: I transformed simple websites into powerful sales machines. My expertise in WooCommerce allowed me to build comprehensive online stores featuring: Advanced Product Management (Simple, Variable, and Digital products). Seamless Integration of global and local Payment Gateways (Stripe, PayPal, etc.). Automated Shipping and Tax calculations. Customized Checkout experiences to reduce cart abandonment rates. 3. Performance Engineering & Speed Optimization: I understand that a 1-second delay can cost a business thousands. Therefore, I implemented advanced optimization strategies including Gzip compression, Minification of CSS/JS, Image Smushing, and Database Cleanup. Using tools like GTmetrix and Google PageSpeed Insights, I consistently achieved loading times of under 2 seconds, significantly improving user retention and bounce rates. 4. Technical SEO & UX Enhancement: Every site I built was "SEO-Ready" from day one. I implemented on-page SEO best practices using Yoast and RankMath, focusing on proper Heading structures (H1-H6), Meta tags, Alt text for images, and XML Sitemaps. I also focused heavily o