M Zeeshan

E-Commerce Officer

Spectrum communications & Consulting • Full time

Jul 2023 - Nov 2025 • 2 yrs 4 mos

Optimized Amazon product listings with SEO-focused titles, bullet points, descriptions, and keywords to improve ranking. Conducted keyword research & competitor analysis to increase organic traffic and sales. Ensured Amazon compliance and managed parent-child variations for better customer experience. Monitored customer reviews & Q&A to enhance listing quality and conversion rates. Managed FBA reconciliation, including tracking inbound shipments and resolving inventory discrepancies. Filed reimbursement claims for lost, damaged, or overcharged inventory fees. Planned, launched, and optimized Amazon PPC campaigns (Sponsored Products, Brands, Display). Analyzed PPC performance metrics (ACOS, ROAS, CTR, CPC) and applied bid adjustments for profitability. Oversaw inventory management, stock forecasting, and resolved stranded/suppressed listings. Reviewed Amazon reports (Inventory Health, FBA Aging, Payments) for data-driven decision-making. Managed projects efficiently using Asana, ensuring streamlined workflows and timely task completion. Implemented Asana for project management, optimizing task delegation and progress monitoring. Tracked project milestones and deadlines using Asana, ensuring smooth execution and delivered. Create and optimize Shopify product listings with engaging titles, descriptions, and SEO-rich keywords. Manage Shopify store operations, including product uploads, inventory updates, pricing adjustments, and order processing. Handle eBay product listings, ensuring accurate item details, high-quality images, and optimized keywords for better visibility. Oversee eBay store operations, including order fulfillment, returns, customer inquiries, and performance metrics. Plan, create, and manage promotions, discounts, and deals on eBay to increase sales and customer engagement