Maac Studios

Paid Media Assistant Manager

Concise • Full time

Oct 2023 - Aug 2026 • 2 yrs 10 mos

Paid Media Assistant Manager Managed and optimised multi-channel paid media campaigns across Google Ads, Meta Ads and social advertising platforms, with a focus on lead generation, customer acquisition, campaign performance and return on advertising spend. Key Responsibilities Planned and executed paid advertising campaigns across Google Ads, Facebook and Instagram. Managed campaign budgets, audience targeting, keyword research, bidding strategies and ad placements. Developed and tested ad copy, creative concepts, audiences and landing-page strategies. Monitored campaign performance using CTR, CPC, CPL, CPA, conversion rate and ROAS. Implemented conversion tracking and analysed campaign data to identify opportunities for improvement. Key Achievements Increased organic website traffic by 45% through integrated SEO and digital marketing strategies. Increased website conversions by approximately 30% through campaign, landing-page and conversion optimisation. Reduced Google Ads cost per click by 20% while improving campaign efficiency. Increased advertising click-through rate by 15% through audience, keyword and creative optimisation. Increased social media followers by 50% through paid and organic social strategies.

Junior Marketing Assistant

Melotti Content Media • Full time

Feb 2021 - Oct 2023 • 2 yrs 8 mos

Junior Marketing Assistant Supported the marketing team in executing digital marketing campaigns, social media activities, content creation, SEO initiatives, email marketing and day-to-day campaign coordination. Key Responsibilities Assisted with planning and executing digital marketing campaigns across social media, search and email channels. Supported Facebook and Instagram advertising campaigns, including audience research, ad setup and performance monitoring. Assisted with Google Ads and PPC campaign management, keyword research and basic campaign optimisation. Conducted keyword and competitor research to support SEO and content marketing activities. Assisted with on-page SEO, website content updates and Google Business Profile optimisation. Created and scheduled social media content across relevant platforms. Assisted in developing marketing materials, graphics and short-form video content using Canva and other creative tools. Key Achievements Contributed to a 45% increase in organic website traffic through SEO and content marketing activities. Supported initiatives that contributed to approximately 30% growth in website conversions. Assisted with Google Ads optimisation that contributed to a 20% reduction in average CPC. Contributed to a 15% improvement in advertising CTR through audience, keyword and creative optimisation. Helped increase social media followers by approximately 50% through consistent content and digital marketing activities. Contributed to a 35% increase in email subscribers through targeted digital campaigns. Supported email optimisation initiatives that improved open rates by 25% and email CTR by 20%.