Kelsey A.

@magandapanda

5,0(4)

Research, leads and competitive intel built by hand

Stati Uniti

Inglese, Spagnolo

Alcune informazioni sono riportate in lingua inglese.

Chi sono

14 years in enterprise marketing and ops — PepsiCo, Gannett, Moku. Now I build research deliverables that give marketers, copywriters, and founders the real intel they need to move fast. Competitor positioning maps, buyer language banks, and verified prospect lists — all built by hand, individually sourced, nothing pulled from a database. I know what good research looks like because I spent over a decade using it to drive revenue at scale. You get that same standard, delivered clean.... Continua a leggere

Competenze

Kelsey A.

offline •

Esperienza lavorativa

Next Gen DTC Web3 CoE Associate Manager

PepsiCo

Nov 2022 - Jan 2024 • 1 yr 2 mos

Launched segmented DTC campaigns across multiple brands, driving 20% engagement growth and capturing 10K+ first-party data points. Reduced agency friction by 40% by aligning creative with growth and retention goals. Integrated community engagement loops into brand strategy across product and marketing teams.

Client Strategy Marketing Manager

USA TODAY • Full time

Feb 2017 - Nov 2022 • 5 yrs 9 mos

Gannett / USA TODAY NETWORK Healthcare marketing strategy lead for Northeast and West Key Sales teams. Generated $3M in sales growth through paid media in healthcare verticals. Improved campaign conversion rates 15% through audience segmentation and channel testing. Drove 30% YoY sales growth target across healthcare, cannabis/CBD, and retail segments.