Mahmood Hashmi

Digital Operations & Data Strategist

Freelancing Career • Freelance

Dec 2023 - Present • 2 yrs 5 mos

: Digital Operations & Data Strategist (Freelance / Remote | 2024 – Present) Custom Data Management Solutions: Currently providing end-to-end data organization and operations support to global small business owners and entrepreneurs. Expert File Organization & System Design: Designing and implementing high-efficiency digital filing structures (Information Architecture) that eliminate document clutter and improve team productivity. High-Precision B2B Lead Generation: Executing targeted lead generation campaigns using advanced web research and data mining techniques to help businesses build high-converting sales pipelines. Influencer & Market Research: Conducting deep-dive research to identify high-engagement influencers and market trends, providing verified, human-checked datasets for marketing strategies. Data Hygiene & Excellence: Utilizing advanced Excel and Google Sheets techniques for data cleansing, deduplication, and formatting, ensuring that every project meets the highest standards of accuracy.

Business Support & Research Consultant

Freelancer.com • Lavoratore autonomo

Aug 2020 - Mar 2023 • 2 yrs 7 mos

Business Support & Research Consultant (Independent Consultant / Self-Employed | 2020 – 2023) Digital Transformation for Small Businesses: Acted as a strategic partner for small business owners, helping them transition from manual, unorganized record-keeping to streamlined digital systems and structured databases. Advanced Data Management & Cleansing: Specialized in identifying and fixing data inconsistencies. Cleaned, formatted, and reorganized messy datasets in Excel and Google Sheets to ensure clients had reliable information for decision-making. Specialized B2B & Web Research: Leveraged 15 years of investigative skills to conduct deep-dive research into various industries. Provided clients with high-quality B2B leads, competitor analysis, and verified niche-specific data. Administrative Operations Optimization: Designed and implemented logical file-naming conventions and folder hierarchies (Google Drive/Dropbox) for entrepreneurs, reducing their daily administrative "search time" by 40%. Information Synthesis: Converted complex business reports and raw research into simplified, actionable insights, enabling clients to focus on scaling their operations.

Senior Research & Content Expert

Samaa TV • Full time

Feb 2008 - Aug 2019 • 11 yrs 6 mos

Senior Research & Content Expert (Samaa TV, ARY News, Dunya News | 2008 – 2019) 15-Year Career Milestone: Served in senior research and content roles across Pakistan's most prestigious news networks—Samaa TV, ARY News, and Dunya News. Handled the most critical information desks, ensuring seamless data flow in high-stakes environments. Information Hierarchy & Big Data: Managed and structured massive, real-time data feeds for these leading organizations. My role was to convert chaotic, raw information into organized, categorized, and searchable content for editorial teams. Strategic Verification & Fact-Checking: At ARY and Samaa, I led the research desk’s effort in verifying complex data points and news leads. Developed a "Zero-Error" mindset for data verification that I now apply to every business project. Complex Archive Management: Developed digital filing systems and managed massive content archives at Dunya News, ensuring that decades of information were structured, tagged, and instantly retrievable. High-Pressure Execution: Successfully delivered structured reports and verified research under the extreme deadlines of 24/7 live news cycles.