Mahsin

E-commerce Ads Specialist | Lunexia Clothing

Ecommerce • Full time

Mar 2025 - Present • 1 yr 7 mos

I have been working with Lunexia Clothing for a long time, helping the brand grow through strategic digital marketing and performance-driven advertising. My focus has been on increasing sales, improving conversion rates, and maximizing return on ad spend through effective campaign management and accurate tracking systems. 💎 Main Tasks & Duties: ➡️ Create and manage Facebook & Instagram advertising campaigns ➡️ Plan, launch, and optimize TikTok Ads campaigns ➡️ Set up and configure Facebook Pixel for accurate tracking ➡️ Implement Facebook Conversion API (CAPI) ➡️ Complete Domain Verification and event prioritization ➡️ Build high-converting sales funnels ➡️ Monitor campaign performance and optimize for better results ➡️ Analyze audience behavior and improve targeting strategies ➡️ Track conversions and ensure accurate reporting 💎 Revenue Growth & Marketing Success: ✔ Generated consistent revenue growth for the Lunexia Clothing store ✔ Achieved strong ROI and high ROAS across multiple campaigns ✔ Improved conversion tracking accuracy through Pixel & CAPI setup ✔ Reduced wasted ad spend with data-driven optimization ✔ Increased website traffic, engagement, and sales performance ✔ Helped scale advertising campaigns while maintaining profitability Working with Lunexia Clothing has provided valuable hands-on experience in eCommerce advertising, sales funnel optimization, and advanced tracking implementation. Through strategic campaign management and continuous optimization, I have successfully contributed to the store’s growth, profitability, and long-term marketing success.

Digital Marketer and Advertising Specialist

Upwork • Full time

Mar 2024 - Present • 2 yrs 7 mos

As a Facebook, Instagram, and TikTok Ads Specialist, I help businesses generate qualified leads, increase sales, and achieve sustainable growth through data-driven advertising strategies. My expertise includes Meta Ads, TikTok Ads, Facebook Pixel Setup, Conversion API (CAPI), Domain Verification, Conversion Tracking, and Sales Funnel Development. My responsibilities include creating and managing high-performing ad campaigns, setting up accurate tracking systems, building custom, lookalike, and retargeting audiences, conducting A/B testing, and continuously optimizing campaigns to maximize ROI and ROAS. I also analyze campaign performance, monitor key metrics, and implement strategies that improve conversion rates while reducing wasted ad spend. Throughout my experience, I have helped businesses achieve profitable sales, generate quality leads, improve tracking accuracy, increase ROAS, and scale their marketing efforts through effective advertising and advanced tracking solutions.

Meta Ads & Tiktok Ads Expert

Fiverr • Full time

Sep 2023 - Jun 2024 • 9 mos

I was a Facebook & Instagram Ads, TikTok Ads Manager at Virello Electronics Store. I have good experience in this store. I have been working with Virello Electronics Store for an extended period, managing digital advertising campaigns and tracking systems to increase sales and profitability. My role focused on creating high-converting ad strategies, optimizing performance, and ensuring accurate data tracking for better decision-making. 🔥 Key Responsibilities: ✅ Facebook Ads & Instagram Ads Management ✅ TikTok Ads Setup and Optimization ✅ Facebook Pixel, Conversion API Setup & Event Tracking ✅ Domain Verification & Business Manager Setup ✅ Sales Funnel Creation & Optimization ✅ Audience Research, Retargeting & Scaling 🔥 Achievements & Results: ✔ Generated strong revenue growth through paid advertising ✔ Achieved high ROI and ROAS across multiple campaigns ✔ Improved tracking accuracy with Pixel & CAPI ✔ Increased conversions while reducing wasted ad spend ✔ Built scalable campaigns for long-term growth This experience enhanced my expertise in FB & IG Ads, TikTok Ads, Pixel Tracking & sales funnel optimization. Through data-driven strategies and continuous optimization, I helped Virello Electronics Store achieve sustainable growth and profitable results.