Maira Ayub

Brand Executive

GADOON TEXTILE MILLS LIMITED • Full time

Apr 2025 - Aug 2026 • 1 yr 4 mos

Designed engaging social media posts, promotional creatives, and campaign visuals for LinkedIn, Instagram, Facebook, and YouTube, contributing to 500K+ impressions and 4K+ engagements. Designed corporate branding materials, including banners, standees, event backdrops, and promotional collateral, ensuring consistency with brand guidelines. Conceptualized and designed exhibition booths and displays for international trade fairs, including Heimtextil 2026, Frankfurt. Created visual content for corporate events, employee engagement activities, CSR campaigns, and recruitment initiatives. Designed and published corporate newsletters, transforming company updates and achievements into visually appealing layouts. Contributed to the design and development of the company's Annual Report, ensuring professional layouts and visual consistency. Developed creative assets for digital marketing campaigns, including social media graphics, promotional materials, and branded content. Coordinated with printing vendors and external agencies to ensure the quality and timely production of branding materials. Supported corporate office branding through the development and execution of branded communication materials. Managed the visual identity of digital and print communications, maintaining consistency across multiple platforms and marketing touchpoints.

Human Resource Intern

dnata • Part time

Aug 2023 - Dec 2023 • 4 mos

Designed and revamped job advertisements, creating visually appealing recruitment materials aligned with corporate branding guidelines. Designed employee engagement campaign creatives and promotional materials to support internal communication initiatives. Developed and maintained visual content for employee engagement activities, contributing to a 40%+ increase in employee participation. Redesigned onboarding materials to improve visual consistency and enhance the new-joiner experience. Collaborated with the HR team to develop creative communication materials and strengthen employer branding.

Brand Management Intern

Pakistan International Airlines • Part time

Aug 2022 - Oct 2022 • 2 mos

Designed promotional social media creatives for PIA's Skardu flight marketing campaign, contributing to a 63% increase in campaign engagement. Created visually engaging marketing materials and promotional content for the Skardu flight campaign to strengthen brand visibility. Designed promotional creatives for the Flood Relief Program, supporting CSR communication and public awareness. Supported corporate branding initiatives, maintaining visual consistency across marketing materials and brand communications. Assisted in the development of visual content for promotional campaigns, aligning designs with campaign objectives and brand identity. Utilized Oracle ERP for corporate branding operations and documentation.