
ImraN Ashraf
Certified Data Analysts
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Sales Analyst
Alliance Global Partners
Dec 2022 - Present • 3 yrs 8 mos
Analyse daily, weekly, monthly, and year-to-date sales performance against budget, forecast, and previous-year results. Prepare sales dashboards, management reports, and presentations highlighting key trends, risks, and opportunities. Monitor sales KPIs, including revenue, volume, gross profit, margins, customer performance, and product performance. Support the preparation of annual sales budgets, forecasts, and business plans. Analyse customer, product, channel, region, and salesperson performance to identify growth opportunities. Coordinate with Sales, Finance, Supply Chain, and Marketing teams to ensure data accuracy and timely reporting. Maintain sales databases, pricing information, customer master data, and sales targets. Track promotional performance, discounts, returns, and their impact on revenue and profitability. Provide management with recommendations based on sales trends and market performance. Automate recurring reports using Excel formulas, PivotTables, Power Query, and Power BI. Support sales incentive calculations and validate commission-related data. Prepare ad hoc analyses for management decision-making. Senior Sales Analyst / Sales Coordinator Assisted in preparing sales reports, forecasts, and customer performance analyses. Consolidated sales data from different branches, regions, and business units. Monitored sales orders, customer targets, outstanding deliveries, and order fulfilment. Updated pricing, customer information, and sales records in the ERP or CRM system. Supported the sales team with quotations, customer reports, and performance updates. Identified data inconsistencies and coordinated with relevant departments for correction. Prepared presentations and summaries for monthly sales review meetings. Maintained accurate records of contracts, promotions, discounts, and customer agreements.