M Rehman

SEO Strategist | Affordable Car Key

Locksmith • Full time

Jun 2023 - Present • 2 yrs 11 mos

Managed and executed a full-scale Digital Marketing and SEO strategy for a leading automotive locksmith provider. Leveraged data-driven insights (as seen in my Search Console portfolio) to dominate the local market for car key replacement and emergency lockout services. Key Responsibilities & Achievements: Local SEO Dominance: Increased organic search visibility by 107% in 6 months by optimizing for high-intent keywords like "car key replacement near me" and "emergency auto locksmith." Technical Optimization: Developed and maintained a mobile-first WordPress site using the Kadence theme, ensuring 100% performance scores and seamless user experience for customers in emergency situations. Content Strategy: Authored semantically optimized content utilizing NLP (Natural Language Processing) and LSI keywords to rank for specific vehicle makes and models (Toyota, Ford, Honda, etc.). Conversion Rate Optimization (CRO): Improved click-through rates (CTR) by optimizing Meta Titles and Descriptions, resulting in a 74% increase in organic clicks. Performance Tracking: Utilized Google Search Console and WP Rocket to monitor site health, resolve JSON errors, and maintain top-tier loading speeds.