Martha D

Email Marketing & Automation Specialist

Growth Solutions • Freelance

Jan 2026 - Present • 9 mos

Managed email marketing and automation projects for Shopify and eCommerce brands, helping businesses build structured customer journeys and improve customer engagement. Worked with Klaviyo, Omnisend, and Flodesk to create automated email flows, campaigns, newsletters, templates, customer segmentation, and Shopify integrations. Built essential automations including welcome series, abandoned cart recovery, browse abandonment, post-purchase follow-ups, customer win-back, and re-engagement campaigns. Also reviewed existing email automation, identified workflow issues, and optimized flows to create a more consistent customer experience and support repeat purchases and long-term customer retention.

Klaviyo & Shopify Email Marketing Specialist

Ecommerce • Freelance

Jan 2026 - Present • 9 mos

Specialized in Shopify email marketing, Klaviyo automation, and eCommerce customer retention strategies. Built and optimized complete email marketing systems based on each store's products, audience, and customer journey. Created Klaviyo email flows, campaigns, responsive email templates, customer segments, welcome sequences, abandoned cart automation, browse abandonment, post-purchase journeys, and win-back campaigns. Worked on improving existing automation by reviewing triggers, conditions, timing, segmentation, and customer journeys. Helped eCommerce businesses establish organized email marketing systems that consistently communicate with customers throughout the buying journey and encourage repeat engagement and purchases.

Automation & Funnel Specialist

Amazon • Freelance

Oct 2024 - Present • 2 yrs

I specialize in building automation systems with Make.com, API integrations, and high-converting sales funnels. I create workflows that connect CRMs, landing pages, email marketing platforms, and third-party applications to automate lead generation, follow-ups, and data synchronization. I have experience integrating platforms such as GoHighLevel, ClickFunnels, Systeme.io, Kajabi, Airtable, Google Sheets, Zapier, and custom web applications. My focus is on creating reliable, scalable automations that reduce manual work and improve business efficiency. In addition to automation, I design and optimize landing pages, sales funnels, upsell flows, and lead capture systems that improve conversions and enhance the customer journey. I also implement tracking, analytics, and performance optimization to help businesses achieve better results. Keywords: Make.com automation, API integration, workflow automation, sales funnels, CRM automation, lead generation, webhook automation, marketing automation, funnel optimization, landing page design, conversion optimization.