David A

Interactive website Designer.

Grouh • Freelance

Jan 2026 - Present • 4 mos

Senior Interactive Motion Designer. Led the transition from static and video-based assets to Rive-driven interactive UI, reducing production-to-development handoff time by 50%. Designed complex State Machines for flagship products, enabling seamless, logic-based transitions without heavy custom coding. Collaborated with engineering teams to integrate Rive runtimes into React and Webflow environments, ensuring high-performance web experiences. Motion Graphics Designer | Managed the end-to-end pipeline for 2D character animations, from initial sketches and storyboarding to final Rive rigging using Bones and Joysticks. Optimized website performance by replacing heavy GIFs with lightweight .riv files, resulting in 90% smaller file sizes and faster page load speeds. Built a library of reusable interactive UI components (buttons, toggles, loading states) that maintained brand consistency across multiple digital platforms. Rive Key Achievements Performance Optimization: Achieved a 10% reduction in app launch times by strategically implementing Rive animations over traditional video formats. User Engagement: Contributed to a project that saw a 20% increase in user engagement (e.g., for a Shopify Winter edition or a Notion assistant) through the use of interactive storytelling. Professional Certification: Officially recognized as a Rive Expert (e.g., through the Contra Rive Experts Program), validating advanced proficiency in State Machines and runtime implementation. Workflow Efficiency: Reduced the animation revision process time to 20% of previous levels by utilizing Rive's real-time collaborative editor and state-driven logic. Conversion Growth: Directed animation for high-profile campaigns that resulted in a 30% increase in brand recognition and a measurable boost in sales conversion.