
Mashrur Menon
Your Google Ads Expert and Strategic Marketing Analyst
Competenze

Consulta i miei servizi


Portfolio
Esperienza lavorativa
Marketing
Freelance • 16 yrs 11 mos
Google Ads Specialist
Dec 2022 - Present • 3 yrs 5 mos
Managing and optimizing Google Ads campaigns across multiple industries including Automobiles, Real Estate, eCommerce, Beauty, Fashion & Apparel, HVAC, Plumbing, and Education & eLearning. ➔ Planning and executing Search, Shopping, Performance Max and Display campaigns ➔ Conducting keyword research, competitor analysis and audience segmentation ➔ Managing product feed optimization and PMax asset group strategy ➔ Implementing GA4 and GTM tracking for accurate conversion measurement ➔ Achieving 3X to 8X ROAS consistently across eCommerce brands ➔ Delivering up to 500% increase in qualified leads for local service businesses ➔ Continuously optimizing campaigns to reduce wasted spend and improve ROI
Manager, Marketing
May 2009 - Nov 2022 • 13 yrs 6 mos
Led marketing operations across multiple business verticals including Automobiles, Real Estate, eCommerce, Beauty, Fashion & Apparel, Pharmaceuticals, FMCG, HVAC, Plumbing, and Education & eLearning. ➔ Developed and executed comprehensive marketing strategies across 10+ industries ➔ Managed direct sales, brand positioning and market expansion initiatives ➔ Oversaw multi-channel marketing campaigns and promotional activities ➔ Built and managed high-performing marketing teams ➔ Drove consistent revenue growth through data-driven marketing decisions