Matheus K

Revenue Operations Manager

Jul 2025 - Jul 2026 • 1 yr

I owned the HubSpot environment end to end across three markets: 40k+ deals, 57k+ contacts, four deal pipelines and four ticket pipelines. 1. Lead distribution. I replaced the CEO's manual handoff with a pipeline that attributes country automatically, assigns owners, rescues never-contacted leads and clears duplicates. 2. Qualification. I built a 100-point scoring model that absorbs three languages and four currency formats, so the MQL rule holds at 99.98% consistency across the base. 3. Omnichannel. I integrated WhatsApp, VoIP, US SMS and meeting recordings onto one client timeline through native connectors, webhooks and low-code automation (Make, n8n), so every touchpoint logs itself instead of manual entry. 4. Data governance. Mandatory fields, taxonomies documented inside the CRM properties, and monthly audits that hold loss-reason completion at 97.5% and margin completion at 94.6%. 5. Forecasting. That reliable history let me build a weighted forecast from 21k+ historical deals. As part of a collective shift toward higher-value sales, gross margin rose 33% on 20% fewer files.

Sales Manager

Oct 2024 - Jul 2025 • 9 mos

I managed a 15-person international sales and quoting team and led the launch of two new markets. 1. Team. Onboarding, playbooks, performance routines and one-on-one feedback across sales and quoting. 2. Go-to-market. I led the first launch of Brazil and the United States, adapting the ideal customer profile, qualification, messaging and sales cadence to each market. 3. Funnel rebuild. Inside an existing HubSpot setup, I rebuilt the core commercial funnel, simplifying an over-complex third-party build and improving lead distribution, pipeline visibility and opportunity traceability. 4. Controls. I added stage-stagnation alerts, lead-rescue controls, duplicate management and a process for reallocating portfolios left by departing salespeople. 5. Market method. Reading how Brazilian leads behaved in the CRM, I redesigned the approach around deeper WhatsApp qualification before a call, raising the prospect-to-connection rate from 36% to 67%. 6. I introduced ClickUp to organize demands and priorities across the team.